Commercial Gym Fit Outs Australia | Phoenix Strength
Build It Right
The First Time.
Opening a gym is one of the most exciting projects you'll ever undertake. It's also one of the easiest ways to lose hundreds of thousands of dollars if you get it wrong. Phoenix was built to help you avoid that.
Why Most Gym Fit-Outs Fail
The fitness industry has a dirty little secret.
Most gyms don't fail because they bought the wrong chest press.
- They overspend before opening day
- They buy equipment before planning the facility
- They underestimate cash flow requirements
- They ignore member flow and space efficiency
- They underestimate marketing costs
- They buy too much equipment they don't actually need
- They buy cheap equipment that costs more to maintain later
- They have no growth plan or expansion strategy
- Too much cardio, not enough strength
- Not enough storage
- Ignoring recovery services entirely
- Not understanding financing options available to them
- Choosing suppliers who disappear after installation
The equipment matters.
But the facility matters more.
After 15 years in the industry, I've seen incredible facilities fail and average facilities succeed.
The difference is rarely the equipment.
The difference is usually the business behind it.
Phoenix helps you design both.
See a Phoenix fit out in action
Recommended: direct to camera,
gym or industrial setting,
confident not corporate.
I've Made The Expensive Mistakes
So You Don't Have To.
Hi, I'm Andy Taylor.
For more than 15 years I've worked in the fitness industry designing equipment, supplying gyms, building facilities, importing products, managing manufacturing, and helping gym owners bring their vision to life.
I founded Aussie Strength and helped build one of Australia's largest strength and conditioning equipment businesses - from a $7,000 starting point, working security jobs on the side to fund the first inventory run.
Before that, I served in the Australian Army infantry. That experience gave me a practical understanding of training environments, performance facilities, and what equipment actually needs to withstand.
Over 15 years we supplied:
- Commercial gyms
- Independent facilities
- Strength gyms
- Functional fitness facilities
- Schools and universities
- Sporting clubs
- Defence facilities
- PT studios
- Home gyms
- Recovery centres
Most importantly, I learned what gym owners actually need. Not what a catalogue says they need.
Phoenix was built around a simple idea: Help gym owners build better facilities from day one. Not just sell them equipment.
15 Mistakes I've Seen Gym Owners Make
Every one of these costs real money. Most are avoidable.
"The most valuable lessons usually came from the mistakes. I've made enough of them to know where the traps are."
- Andy Taylor, Founder, Phoenix Strength Co.We Don't Start With Machines.
We Start With Questions.
Who is your customer? What is your business model? What are your growth plans? Every answer changes the fit-out.
Discovery
Before we discuss a single piece of equipment:
- Facility size and location
- Target demographic
- Budget and timeline
- Membership model
- Training style
- Growth plans
Layout & Design
- Equipment layouts
- Traffic flow plans
- Strength zones
- Functional training zones
- Recovery zones
- Storage zones
Goal: maximise usability, member experience and revenue per square metre.
Flooring & Turf
Most people get this backwards. The floor comes first. Everything else sits on top.
- Commercial rubber flooring
- Lifting platforms
- Functional training zones
- Astro turf sled lanes
- Recovery spaces
Rigs & Strength Systems
The backbone of the facility.
- Phoenix modular rigs
- Power racks and half racks
- Storage systems
- Functional training stations
- Chin bar systems
Equipment Selection
Every piece selected for a purpose. Not because it looks good in a brochure.
- Strength equipment
- Functional training
- Recovery
- Accessories
- Branding and custom options
Installation & Support
- Delivery Australia-wide
- Metro installation available
- Setup and configuration
- After-sales support
- Ongoing growth partnership
Everything In One Order
One supplier. One point of contact. No juggling multiple reps, lead times, or invoices.
Flooring & Turf
- Commercial rubber flooring
- Gym tiles
- Lifting platforms
- Astro turf systems
- Custom branding
Rigs & Racks
- Wall-mounted rigs
- Free-standing rigs
- Power racks
- Half racks
- Storage integration
Strength Machines
- Plate-loaded machines
- Pin-loaded machines
- Cable systems
- Selectorised equipment
- Functional trainers
Free Weights
- Barbells
- Bumper and iron plates
- Dumbbells
- Benches
- Kettlebells
Storage
- Plate storage
- Barbell storage
- Dumbbell storage
- Accessory storage
- Custom solutions
Recovery
- Saunas
- Ice baths
- Cold plunge systems
- Recovery zones
Branding & Custom
- Custom powder coat colours
- Custom upholstery
- Laser-cut logos
- Branded plates and dumbbells
- Facility branding packages
Built By Someone Who Served
Our founder served in the Australian Army infantry. That experience provides a practical understanding of military training environments, functional performance facilities, and what equipment needs to actually survive.
We've built gyms for the Special Operations Engineer Regiment (SOER). We understand procurement requirements, compliance standards, and the difference between commercial-grade and military-grade durability demands.
We can assist with:
- Defence gym upgrades
- Veteran-focused facilities
- DVA-related projects
- Functional training spaces
- Tactical performance centres
- Community wellness facilities
- NDIS-focused facilities
- Veteran recovery programs
- Rehabilitation and mobility areas
- Sauna and cold plunge zones
The fitness industry is evolving beyond traditional gym models. Recovery, rehabilitation, wellness, and community accessibility are becoming increasingly important - and Phoenix is building for where that's heading.
Finance & Speed.
Two of the biggest reasons gym fit-outs stall. Phoenix has built solutions for both.
Phoenix Finance
Don't let cash flow limit your vision.
Many gym owners know exactly what equipment they want. The challenge is timing. Phoenix can assist qualifying commercial clients with finance options that help preserve working capital while opening with the equipment required for long-term success.
Finance may be available for:
- New gym openings
- Facility upgrades
- Expansion projects
- Additional locations
- Major fit-out projects
Phoenix Express
The traditional equipment industry is broken.
Most equipment travels through:
Phoenix Express focuses on direct manufacturing, reduced overhead, faster lead times, and better pricing. The goal is simple: more equipment, better quality, better pricing, faster delivery.
What Does It Cost To Open A Gym?
Honest answer: it depends. Every project is unique. Here are indicative ranges to help you plan.
PT Studio
Strength Facility
Hybrid Gym
Commercial Facility
Flagship Facility
All figures are indicative equipment investment only. Does not include fitout, building works, rent, or operational costs. Contact Andy for a project-specific assessment.
Fit-Out Packages
Sample configurations for different facility types and budgets. Full layouts and equipment schedules available on request.
300sqm PT Studio
Rig, half rack, free weights, flooring, storage. Everything to open and trade from day one.
Request layout →500sqm Strength Gym
Full rig system, power racks, plate-loaded machines, bumpers, and competition-spec barbells.
Request layout →800sqm Hybrid Gym
Modular rig, machine suite, turf lane, rubber flooring, full storage system.
Request layout →1,200sqm Commercial
Complete strength, functional, cardio, and recovery zones. Finance options available.
Request layout →2,000sqm Flagship
Everything. Recovery suites, custom branding, sauna and cold plunge, full machine range.
Request layout →Gyms We've Built
Commercial facilities, franchise gyms, military installations, and boutique studios across Australia.
Who We Build For
New Gym Start-Ups
Build correctly from day one. Avoid the expensive mistakes most new operators make with someone who's already made them.
Existing Gym Upgrades
Replace ageing equipment and modernise without shutting down or overcapitalising.
Strength Facilities
Powerlifting, bodybuilding, and performance-focused. We know strength equipment.
Franchise Networks
Consistent equipment spec across multiple locations. One supplier, national delivery, standardised quality.
Schools & Universities
Education and sporting facility development. Budget-aware, durable, purpose-built.
Sporting Clubs
Athlete development, S&C centres, performance and rehabilitation facilities.
Defence & Government
Military, DVA, and government facility upgrades. Procurement-aware, compliance-ready.
Recovery & NDIS
Recovery facilities, wellness centres, NDIS-focused builds, and veteran programs.
Investors & Developers
Turnkey fitness facilities delivered on schedule and on budget. Concept through to opening day.
Help Us Build Better Gyms
The fitness industry is constantly evolving. We're always developing new equipment, services and fit-out solutions. If you're planning a gym or have ideas you'd like to share, we'd love to hear from you. Every suggestion is reviewed by Andy personally.
Every submission is reviewed personally. We respond to serious project enquiries within 1 business day.
