Commercial Gym Fit Out in Australia: What It Actually Costs and How to Do It Right

If you're opening a commercial gym, PT studio or CrossFit box in Australia, the equipment decision determines whether the facility works or doesn't. Too cheap and you're replacing equipment within 18 months. Too expensive and you've overcapitalised before you've opened.

The Three Tiers of Commercial Gym Equipment

Tier 1: Mass-Market Importers ($800–2,500 per station)

Unbranded or lightly branded imports with no commercial warranty and no Australian service support. Fine for low-traffic facilities. Not for 50+ daily users.

Tier 2: Direct Commercial Importers ($1,200–4,000 per station)

Commercial-spec equipment imported directly with real warranty support. This is where Phoenix Strength sits — 20–40% below the big brands because there's no distributor margin in the chain.

Tier 3: Premium Commercial Brands ($3,000–12,000+ per station)

Life Fitness, Technogym, Matrix. Right for large commercial facilities with significant revenue. Overcapitalisation for most PT studios and independent gyms.

Realistic Budgets by Facility Type

PT Studio (80–150 sqm)

Modular rig, 2–3 cages, barbells and plates, benches, flooring, accessories: $18,500–28,500 from a direct importer.

CrossFit Box (200–400 sqm)

Full rig system, 15–20 barbells with competition plates, flooring and astro sled track: $31,000–54,000.

Where to Spend vs Where to Save

Spend on: Barbells, rig uprights and cross-members, flooring. These get daily use and structural failure is not a tolerable outcome.

Save on: Accessories, storage solutions, small cardio equipment that gets replaced frequently anyway.

Phoenix Strength handles commercial fit out enquiries directly — no sales team, no project managers. View the commercial gym fit outs page or submit an enquiry with your floor plan and timeline.