Strength Machines - Pin & Plate Loaded
The 50+ Machine Commercial Strength Range That 1,000+ Australian Gyms Already Trust
Pin & Plate Loaded Machines. Designed from scratch. Built for gyms that actually get used hard — not just gyms that look good in photos.
In Andy's Own Words
Why Phoenix Strength?
Andy explains what separates Phoenix from every other gym equipment company in Australia.
The problem with most gym equipment in Australia
You're paying a middleman to sell you someone else's gear
Most gym equipment brands in Australia don't manufacture anything. They buy from the same factories in Guangdong, put their logo on it, mark it up 300%, and ship it to you. The gear isn't designed for serious training. When something breaks, good luck getting a straight answer.
The premium European alternative costs three times as much and takes six months to arrive. You're financing a brand name, not better equipment.
And if you're buying for a commercial gym, your members will use this equipment every single day. It needs to last ten years, not two.
"I joined the army at 17 and spent 7 years in 3RAR infantry, including time as a Combat Fitness Leader responsible for the physical conditioning of 100 soldiers. I learned fast what separates equipment that holds up under real pressure from gear that doesn't. When I left, I founded Aussie Strength, now Phoenix Strength, to build the machines I wished existed. Everything I design, I've stress-tested personally before it goes near a customer."
Phoenix Strength by the numbers
We've fitted out over 1,000 gyms across Australia and beyond
Brisbane, Sydney, Melbourne, Adelaide, Perth — nationwide. We've also fitted gyms in the USA, East Timor, France, and Mauritius. Commercial gyms, military facilities, PT studios, and serious home gyms.
Real Installations
Gyms We've Fitted Out Across Australia
Snap Fitness, Fitness Playground, YMCA, defence facilities, boutique PT studios — over 1,000 gyms running Phoenix equipment right now.
The full range
50+ machines. Every major movement pattern covered.
Plate loaded and pin loaded. Upper body, lower body, and specialised. Download the catalog below for full specs — here's a taste of the range.
Plate Loaded — Lower Body
Pendulum Squat
Our most popular lower body machine. Massively reduces lower back pressure while delivering next-level quad loading.
Hack Squat 40° / 45°
Hip-stationary design places maximum emphasis on the quadriceps. Available in both angles.
Bilateral Leg Press
Independent foot plates. Eliminates leg bias. Every rep balanced, every time.
Lever Belt Squat
Hip-belt and chain mechanism loads the lower body without touching the spine. Game-changing for athletes managing back issues.
Linear Leg Press
Top-of-the-line plate loaded lower body machine. Challenging and effective leg workout with smooth movement arc.
Frankenhyper GHD
Posterior chain development. Targets glutes and hamstrings with an intensity that nothing else matches.
Prone Leg Curl
Specifically engineered to hit hamstrings through their full strength curve. Greater starting angle vs hip extension.
Leg Extension
Complete quadricep isolation. The finishing machine every serious leg program needs.
Sissy Squat / Nordic Curl Combo
Build stability and develop raw strength bursts. Two high-value movements in one footprint.
Axel Belt Squat
Free-standing X-frame design. Available in single and dual axel configurations.
Hip Press
Purpose-designed for hip muscle targeting and strength. Built to handle serious loading.
Standing Hamstring Curl
Unilateral hamstring isolation in a standing position for athletic carry-over.
Plate Loaded — Upper Body
Bilateral Lat Pull Down
Individual weight loading per side. Targeted, balanced lat development that standard cable machines can't replicate.
Bilateral Row
Independent loading per side. Completely balanced back development every session.
Chest Press Adjustable
Precision engineering. Every angle of chest development from one machine.
T Bar Row
Adjustable handles. Wide range of grip positions. The classic heavy back builder, done properly.
Ultra Row
Premium rowing machine. Cutting-edge engineering for an unrivalled rowing experience.
Pec Fly — Incline
Designed for ultimate chest development. Precision engineering and robust construction.
Chest Supported Lever Row
360-degree handles. Chest-supported position eliminates lower back from the equation.
Tricep Press Down
Ergonomic handles. Full-height backrest. Proper isolation on every set.
Pin Loaded — Upper Body
Bilateral Shoulder Press
Independent arm movement. Full overhead pressing strength with no bilateral compensation.
Bilateral Chest Press
Independent arms, pin loaded. The commercial chest station that works for every body.
Bilateral Lat Pull Down (Pin)
Adjustable seat and knee pad. Pin loaded convenience with independent arm function.
Lateral Raise
Plate or pin loaded. Isolates the medial delt with a resistance curve built for the movement.
Functional Trainer Ultra
Full-size functional trainer. Unrivalled versatility — 100+ exercises from a single footprint.
Functional Trainer X
Compact functional trainer variant. All the cable versatility in a tighter footprint.
Combo Stations (4–14 station)
4, 6, 8, 12, and 14-station pin loaded combo units. Purpose-built for high-traffic commercial floors.
Specialised
Viking Press
Strength and conditioning. Built for athletes who train with purpose.
3D Smith Machine
Multi-directional Smith Machine. Freedom of movement with the safety of a guided bar path.
IPF Combo Rack
Full IPF Bench and Squat Stands combined. Two world-class setups in one.
360 Flex
Innovative plate training with multi-directional resistance. Rotational strength and athletic conditioning.
Full specs, dimensions, and pricing on every machine in the 2026 catalog. Download free below.
See Them In Action
Watch Our Machines Work
Real machines, real movement. No polished studio shots — just what these things actually do on a gym floor.
Plate Loaded Leg Extension
Pendulum Squat
Functional Trainer Ultra
Prone Leg Curl
Bilateral Hip Press
Bilateral Leg Press
T-Bar Row (360 Handles)
Bilateral Lateral Raise
In Their Own Words
Phoenix Equipment — In the Real World
YMCA Queensland — Pendulum Squat
IPF COMBO Rack
Why gym owners choose Phoenix Strength
What you actually get when you work with us
- Direct manufacturer pricing. We design and import direct. No distributor. No middleman markup.
- Commercial grade construction. Heavy gauge high-strength steel. Fully welded joints. Strength-first engineering philosophy.
- Designed by us, not sourced by us. Every machine CAD-designed and algorithm-tested by our engineering team from scratch.
- Australia-wide delivery. All major cities. Regional and remote individually quoted.
- A real person answers the phone. Call 0422 046 895. Andy picks up. No press-1-for-sales.
- Fit-out expertise included. Over 1,000 gyms done. Send us your floor plan and we'll tell you exactly what we'd do with the space.
Free download — 2026 catalog
Get the Full Strength Machines Catalog
All 50+ machines. Full specs and descriptions. Enter your details and we'll send it right now.
Catalog on its way
Check your inbox — heading there now. Check junk if you don't see it in a few minutes.
Want to talk through your setup?
Call Andy: 0422 046 895
Common questions
What people ask before they call
Do you manufacture in Australia?
We design everything in Australia and import direct from our manufacturing partners. No middleman. No distributor markup. That's how we maintain commercial quality at reasonable prices.
What's the lead time on orders?
Depends on the order and current stock. Call Andy on 0422 046 895 for a straight answer based on current inventory.
Do you deliver outside major cities?
Yes. All major cities are standard. Regional and remote individually quoted — call us and we'll sort it.
Can you help with the full gym fit-out?
Absolutely. Over 1,000 gyms done. Send us your floor plan and we'll tell you exactly what we'd do with the space — equipment selection, sequencing, flooring, everything.
What if I want to start with just a few machines?
No problem. Tell Andy what you're building and your budget — he'll tell you what he'd prioritise and why.
Ready to talk?
Call Andy directly. He picks up.
No sales team. No callback queue. A straight conversation about what you're building and what would actually work.
Or email: sales@phoenixstrength.co
Also from Phoenix Strength
Looking for Custom Dumbbells?
Hex, round, urethane. Commercial grade. Can be engraved with your gym logo. The same build quality as our machines, in a dumbbell. Ships Australia-wide direct from us.
View Custom Dumbbells